How to do Landing Pages right

Prevent PPC Duplicate Content

Use meta tags

TAKEAWAY: Make PPC landing pages all off limits to the organic spiders with a simple tag in each separate PPC page.

Place this in the header code injection for each page to hide:

<meta name="robots" content="noindex">

The key is to tell spiders to stay away from the repetitive PPC focused pages. That way, you have PPC click through pages that reflect EXACTLY the ad visitors clicked on but won't suffer the duplicate content penalty. Because you WILL be penalized in organic rankings if you put up dozens of pages with only brand name differences in the text - even if you didn't intend it as phony spider food done just for organic ranking purposes. 

Duplicate content on a single site is a BIG problem if done in the way a PPC landing page would be - just swapping out the brand name in a paragraph or two of text and repeating that same text dozens of times on different pages.

But you are creating those landing pages for PPC and NOT for organic listings and don't want them ranked organically. So make the PPC landing pages all off limits to the spiders with a simple tag in the of each separate brand page:

META NAME="ROBOTS" CONTENT="NOINDEX"

(dont use "noindex,nofollow" because means I dont trust links on my own landing page see this page)

(an alternative but not best practice:

That will keep custom tailored PPC landing pages out of search engine indexes when you only have a few pages. But if you run an extremely large PPC campaign with hundreds of custom landing pages, then solve the problem by putting those PPC landing pages within a single directory like:

http://typewriter-repair.com/PPC/xxxxxxxxxxxxx

Then create and post a robots.txt file that tells spiders to stay out of that directory

User-agent: *

Disallow: /PPC/    )

Prevent ORGANIC duplicate content

For organic SEO you would always make brand focused pages with UNIQUE content about each of the brands by discussing peculiarities of each brand and specific known problems with those brands that often require repairs and optimize for organic SEO and encouraging spiders crawl and index them.

see: this article and this article 

 


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